2020 Red Ribbon Week

Be happy. Be brave. Be drug free.

RED RIBBON WEEK, which is celebrated annually October 23-31, is the nation’s oldest and largest drug prevention awareness program.

The Red Ribbon Campaign and the DEA have worked alongside each other, hosting numerous awareness activities to ensure that deaths like former DEA Agent, Kiki Camarena, do not happen in vain.

The campaign’s mission is to encourage children, families, and communities to live healthy, happy, and drug-free lives. 

Kids hear about drugs everywhere – music, movies, TV, YouTube, Instagram, Snapchat.  Parents, there are many things you can do to be active in helping your children stay away from drugs and make good choices.

  • Talk with your children about drugs before they are teens.
    • Explain why taking drugs can hurt their health, their friends and family, and their future.  Repeat these messages during their teen years.
  • Text your teen.
    • Send positive text messages to your teen, or send a text after you have a conversation that reminds them of your talk.  Tell them you are proud of them.
  • Be a part of their lives.
    • Spend time with your kids.  Even when times are hard, kids can be successful when they know that the adults in their lives care about them and take time to really listen.
  • Know where your children are and what they are doing.
    • Keeping track of your children helps you protect them.
  • Set clear rules/boundaries and enforce them fairly.
    • Kids need rules and boundaries that they can trust.  Explain why you are setting a rule so they understand why it matters.
  • Be a good example for your children.
    • You might not think so, but kids look up to their parents.  Let them see how you get along with other people and deal with stress.
  • Make your home safe.
    • Make sure medicines and cleaning products are in safe places away from children.


For more advice, click the links below: